Sail into the world of high fashion.
Sail into the world of high fashion.
Step into a new era of Empório Aragão as we redefine the boundaries of luxury. We invite you to an exclusive evening aboard our private yacht in Victoria Harbour, where we are leaving the traditional runway format behind to embrace the future of fashion. This event is a conscious departure from the expected. Prepare to be immersed in a 3D holographic exhibition that pushes the limits of visual storytelling, alongside the debut of our signature LED-integrated Haute Couture piece—a true fusion of craftsmanship and cutting-edge innovation.

Designed to be the most Instagrammable and Xiaohongshu-worthy event of the year, the event focus is lifestyle and the immersive experience. In this stunning waterfront setting, we invite you to celebrate the perfect blend of technology, art, and timeless sophistication. Indulge in exquisite canapés and fine wine while connecting with a select group of global connoisseurs.
the show
THE SHOW
Step aboard the epitome of luxury and creativity with The Haute-Couture Boat, proudly presented by the esteemed Portuguese Independent Maison, Empório Aragão. This exclusive event, framed by the stunning Victoria Harbour, guarantees to be an unparalleled celebration of high fashion and artistic expression at the very heart of Hong Kong, during CENTERSTAGE.
the host
The Host: Empório Aragão

Portuguese Independent Maison Empório Aragão is a globally recognized innovator at the nexus of Art, Fashion, and Technology. This visionary duo pioneers the integration of AI, holography, and VR, sparking crucial dialogues on sustainability.


Their groundbreaking 3D holographic debuts in London, Rome, and Lisbon, alongside AI-generated designs featured in top fashion publications, established their avant-garde approach. Awarded the Workstation New Media prize by ModaLisboa, they further showcased their collections at Osaka Fashion Week (Japan), Weave Runway (Japan) and Setúbal Fashion Week (Portugal). Upcoming highlights include their Resort collection at New York Fashion Week (USA), Paris Fashion Week (France) and an exibition at the National Museum of Contemporary Art in Chiado's. Known for dynamic collaborations with accessory designers and visual artists, Empório Aragão is a pivotal force shaping the future of high fashion.

HAUTE COUTURE 2027/28
EMPÓRIO ARAGÃO HIGHLIGHTS
The Haute Couture Boat Hong Kong offers a Upper Deck for open-air cocktails, where the view of Hong Kong Symphony of Lights elevates every moment into a masterpiece.

The Haute Couture Boat, a 78-foot, double-decker luxury yacht, is being transformed into the most exclusive floating stage of the year for an unparalleled night of fashion and art.


Imagine stepping aboard this icon of contemporary design, whose fully glazed main lounge becomes a glass fashion show with the Hong Kong symphony of lights serving as a moving backdrop.


In the heart of Victoria Harbour, The Haute Couture Boat is not just a venue: it is an extension of the art and design we celebrate. Feel the Hong Kong breeze as you watch the latest fashion trends parade against a backdrop of history and luxury. Discover inspiring works of art, carefully selected to complement the timeless elegance of this floating icon.

3D HOLOGRAM TRADE SHOW
Prepare for an unprecedented fashion immersion. Our 3D hologram fashion trade show offers an innovative curatorial platform, showcasing the Resort 2028 collection in a way that transcends the conventional. This cutting-edge technology projects three-dimensional visuals that appear to float in space, creating a unique intersection between fashion and digital innovation.
Artists envolved
Schedule
SEPTEMBER 4th
The Haute Couture Boat
Sept 4th
Doors Open – 04:00 PM
Sept 4th
Doors Open – 04:00 PM
Saturday - OPENING
Boarding (pickup) / Red Carpet
Presentation
04:30 PM
04:30 PM
EMPÓRIO ARAGÃO FASHION PARTY
Resort 2027-28 Presentation by Empório Aragão
Cruise included

EMPÓRIO ARAGÃO RESORT 2026/27
Alignment:
Styling 1: Empório Aragão - Le Parisien
Styling 2: Empório Aragão - Citadel
Styling 3: Empório Aragão - Under Blue
Styling 4: Empório Aragão x Ashima Kumar
Styling 5: Empório Aragão - Tyran Purple

05:00 PM

05:00 PM
LED GARMENT SHOW / NETWORKING EVENT
Curated by Empório Aragão in collaboration with São Rafael Galleries

Party with wine tasting, unlimited soft drinks and appetizers
Chocolate Tasting (@sim_chocolate_)

06:00 PM

06:00 PM
3D HOLOGRAPHIC TRUNK SHOW
Haute Couture Resort 2028
08:00 PM
08:00 PM
HONG KONG "A Symphony of Lights"
The Haute Couture Boat Hong Kong offers a Upper Deck for open-air gathering, where the view of Hong Kong Symphony of Lights elevates every moment into a masterpiece.
08:30 PM
08:30 PM
Disembarking (drop-off)

Partners: São Rafael Galleries (@saorafael_galleries)
THCB VIP Voucher
SKU: 700.954.29
565
Unlock an exclusive experience with a €565 Empório Aragão voucher! Gain VIP access to The Haute Couture Boat in Paris, witnessing their new collection launch firsthand on a luxurious Victoria Harbour yacht. Your voucher transforms into €500 online credit (6-month validity) to shop the collection at the website. Immerse yourself in a breathtaking event showcasing Empório Aragão Haute Couture Resort 2028 collection. Enjoy a cruise through the stunning Hong Kong, savor world-class cuisine, and explore the curated LED Garment presented by São Rafael Galleries. This is more than fashion; it's an exclusive journey of style, art, and luxury.
Oficial Partners (Soon)
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