October 3rd | Paris
Join us for an exclusive evening aboard our magnificent
luxury yacht, where elegance meets the vibrant heart of
Paris. This intimate event will feature a breathtaking
fashion show with the models showcasing designs
directly on the yacht deck in a spectacular show on the
water. Showcasing the latest trends and designs in a
stunning waterfront setting.

Experience the perfect blend of style, sophistication, and
creativity as we celebrate art and fashion like never
before. Indulge in exquisite canapés and refreshing wine,
ensuring an unforgettable night of luxury and leisure.
Don’t miss this opportunity to connect with fellow
connoisseurs in an environment that promises to be as
captivating as the talents on display. We look forward to
welcoming you to an evening that will leave a lasting
impression.
the show
THE SHOW
Step aboard the epitome of luxury and creativity with The Haute-Couture Boat, proudly presented by the esteemed Portuguese haute couture house, Empório Aragão. This exclusive event, aboard the first 100% electric yacht and framed by the stunning Seine, guarantees to be an unparalleled celebration of high fashion and artistic expression at the very heart of Paris, during Paris Fashion Week.

We are proud to present the first-ever Haute Couture event to feature a collection co-created with a custom-trained Artificial Intelligence agent.

the host
The Host: Empório Aragão

Portuguese Independent Maison Empório Aragão is a globally recognized innovator at the nexus of Art, Fashion, and Technology. This visionary duo pioneers the integration of AI, holography, and VR, sparking crucial dialogues on sustainability.


Their groundbreaking 3D holographic debuts in London, Rome, and Lisbon, alongside AI-generated designs featured in top fashion publications, established their avant-garde approach. Awarded the Workstation New Media prize by ModaLisboa, they further showcased their collections at Osaka Fashion Week (Japan), Weave Runway (Japan) and Setúbal Fashion Week (Portugal). Upcoming highlights include their Resort collection at New York Fashion Week (USA) and an exibition at the National Museum of Contemporary Art in Chiado's. Known for dynamic collaborations with accessory designers and visual artists, Empório Aragão is a pivotal force shaping the future of high fashion.

HAUTE COUTURE 2026/27
EMPÓRIO ARAGÃO HIGHLIGHTS
Designers
Discover the visionary designers curated to join Empório Aragão for the Resort 2027 unveiling aboard The Haute Couture Boat.
A Conversation with fashion designer Alexandre Fraga (Brazil)
A Conversation with fashion designer Meemansa Murariya (India)
A Conversation with fashion designer Kiki Peng (China/USA)
Artists envolved
The Haute Couture Boat Paris offers a Upper Deck for open-air cocktails, where the view of the illuminated Eiffel Tower elevates every moment into a masterpiece.

THE FLOATING STAGE


The Haute Couture Boat, a jewel of modern naval engineering and the first eco-friendly and fully electric yacht inaugurated in 2025, is being transformed into the most exclusive floating stage of the year for an unparalleled night of fashion show and art exhibition.


Imagine stepping aboard this icon of contemporary design, whose fully glazed main lounge becomes a glass runway with the monuments of Paris serving as a moving backdrop.


In the heart of the Seine River, The Haute Couture Boat is not just a venue: it is an extension of the art and design we celebrate. Feel the Parisian breeze as you watch the latest fashion trends parade against a backdrop of history and luxury. Discover inspiring works of art, carefully selected to complement the timeless elegance of this floating icon.


Exclusivity and Refinement

This event is a unique opportunity to experience sophistication on board. With the capacity to host our exclusive guests and a dedicated service crew, The Haute Couture Boat ensures a VIP experience where every detail is meticulously looked after.

How to get there?
  • (You will receive the details along with your voucher/invitation)
THCB VIP Voucher
SKU: 700.954.29
565
Unlock an exclusive experience with a €565 Empório Aragão voucher! Gain VIP access to The Haute Couture Boat in Paris, witnessing their new collection launch firsthand on a luxurious Seine River yacht. Your voucher transforms into €500 online credit (6-month validity) to shop the collection at the auction or later at the website. Immerse yourself in a breathtaking event showcasing Empório Aragão alongside exclusive international designers. Enjoy a cruise through the stunning Seine river, savor world-class cuisine, and explore the curated Saint Michel Honor Prize presented by São Rafael Galleries on the yacht's lower deck. This is more than fashion; it's an exclusive journey of style, art, and luxury.
Schedule
OCTOBER 3rd
The Haute Couture Boat
Oct 3rd
Doors Open – 02:00 PM
Oct 3rd
Doors Open – 02:00 PM
Saturday - OPENING
Boarding (pickup) / Red Carpet
Presentation
02:30 PM
02:30 PM
EMPÓRIO ARAGÃO RUNWAY
Resort 2026-27 Fashion Show by Empório Aragão
Cruise included

EMPÓRIO ARAGÃO RESORT 2026/27
MIMIMA-BEE (Japan)
Cinderela Shoes (Portugal)
EMPÓRIO ARAGÃO X ARTISTS CAPSULES
Alignment:
Styling 1: Empório Aragão - Le Parisien
Styling 2: Empório Aragão - Citadel
Styling 3: Empório Aragão - Under Blue
Styling 4: Empório Aragão x Ashima Kumar
Styling 5: Empório Aragão - Tyran Purple
Styling 6: Empório Aragão - Tokyo Grandeur
Styling 7: Empório Aragão x Sandhya Singh
Styling 8: Empório Aragão - Riviera
Styling 9: Empório Aragão - Purplish-Brown
Styling 10: Empório Aragão x Marina Emphietzi
Styling 11: Empório Aragão - The Sovereign
Styling 12: Empório Aragão x Marc Van der Leeden
Styling 13: Empório Aragão x Elena Sarri Varnava
Styling 14: Empório Aragão x HANA
Styling 15: Empório Aragão x Angela Thouless
Styling 16: Empório Aragão x TOHIONA


SHOES: Cinderela Shoes (Portugal)

03:00 PM

03:00 PM
SAINT MICHEL HONOR PRIZE CERIMONY (Lower Deck)
Curated by Empório Aragão in collaboration with São Rafael Galleries
03:45 PM
03:45 PM
AFTER-PARTY & HOLOGRAPHIC-PROJECTION
After-party with wine tasting, unlimited soft drinks and appetizers
Chocolate Tasting (@sim_chocolate_)
05:00 PM
05:00 PM
Disembarking (drop-off)

Partners: São Rafael Galleries (@saorafael_galleries)

Hair and Makeup: House of Annex (@houseofannex)
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